You love photographing families.
You just wish running your own business wasn't so damn hard.
There is SO much information out there. You just don't know who to listen to or where to start.
You just wish someone would take you by the hand and show you exactly what to do and in which order.
“This programme is full of lightbulb moments and expert knowledge. The 6 weeks are so well laid-out and I love that you can re-watch the videos. The weekly group calls were a great way to break down the module and have our questions answered. I've loved every second of this programme and it's exceeded all my expectations. It's definitely been worth it's weight in gold and I've totally got my mojo back! ”Moira Goodger
“I loved the way the course was spread out, and I looked forward to that next email telling me the next module was live. This meant I could focus on one area at a time, so I wasn't too overwhelmed which worked really well and helped me to take action. Vicki communicated in a clear, easily understandable way, without any fluff. Just pure help, advice, action and feedback. I really really enjoyed the course, and am so sad it's over!”Lindsey Robertson
- You’re panicking as you’re currently staring at a nearly empty diary and you have no idea where the bookings are going to come from.
- You’re overwhelmed with all of the conflicting information and business advice available and don’t know where to start.
- You know you’re not charging enough to be profitable, but you’re scared to put your prices up in case no-one ever books you again!
- You keep hearing that you need to do in-person sales to make a success out of family photography, but you just don’t want to do it. You’d love to make more out of online galleries, but you just don’t know how.
- You’re feeling burnt out, you’re spending too much time working and not enough time with your family, friends or looking after yourself. And you’re not making enough money to make it worthwhile.
- Marketing scares you and feels a bit slimy. You just don’t know where to start….website, Instagram, Facebook advertising, networking, mailing list…..aaaarrgghh!
I totally understand.
I have had most of these worries and struggles at some point in the 12 years that I’ve run my photography business.
Through investment in training, reading a ton of business books and experimenting, I’ve learnt strategies and techniques to get me to the point I’m at now….running a profitable business, shooting what I love, whilst having a balanced life with time for my family, my friends and myself.
Would you love me to take you by the hand and show you exactly what I’ve learnt? Would you love a simple to follow, step by step guide for what you need to do to run a thriving family photography business that suits you and your life?
I've been running my own thriving family photography business since 2008.
I've had 12 years to experiment with different strategies and techniques in my business, to make it the thriving business that it is today.
I've been doing 1-2-1 training with photographers for the past 7 years and have ran my Delight Retreats & workshops since 2016 to rave reviews. I also co-host the leading podcast for people photographers, Shoot Edit Chat Repeat.
My work has been internationally published and I've spoken at Europe's largest photography conference a number of times.
Prior to setting up my photography business, I had a 10 year career working in the advertising/sales/marketing industry. I'm obsessed with business and psychology, I've recently trained in NLP (Neuro-linguistics programming) and success coaching.
I believe that my career in marketing & sales, my 12 years of running a successful photography business and my coaching training, gives me the perfect experience to help you make your business the success you dream of.
I take all of this experience and knowledge, and share with you my strategies and techniques that I know work in a family photography business.
This is not your normal passive online course that you'll never actually get round to finishing!
This is a live 6 week group training program that takes you step-by-step through the exact process that you need to run a thriving family photography business. The next programme start on 11th January and is now fully booked.
I'll walk you through the exact steps you need to be taking to attract your dream clients and run a profitable business that fits around your life.
You'll have the space to work through the content in your own time, and have my full support in the 5 group training calls included in the program.
These are the exact processes and strategies that I’ve learnt over the past 12 years and use in my business to ensure my sessions are always booked up. I'll hold nothing back!
Because you’re done with feeling overwhelmed, wondering when the next booking is coming from and not making enough money from the amount of hours you are putting in to your business.
The next programme start on 11th January and is now fully booked. I may run it again later in 2021 so please join the waitlist to hear when doors open.
“Thank you so, so much for an amazing course. So many other courses just give you the material and off you go, but you answered all of our questions and were so present throughout. It was great to be able to meet the other course participants...to feel that sense of community as well as share in the ups and downs that we all have in common. The course really made me pause to look at every element of my business in detail. I have implemented a price increase already and structured my price list to ensure I'm always selling products, not just digitals. Your methods 100% supported me in doing this. It's something I've wanted to do for ages but have struggled with the 'how to'. I loved that the material challenged me as well to really examine what I could be doing better. If anyone is considering taking this course they should dive in! ”Arleen Bathgate
“I really loved this course as it covered every aspect of running a family photograpy business and how you can look to change things in your business to run efficiently. Most importantly I learnt how to get closer to attracting my ideal client. Vicki shared information in a really fun and informative way - the videos were packed with lots of information, delivered with worksheets and supporting links to really make sure we had all the tools in place to make our businesses shine. ”Hiral Jethwa
How to find your own magic, your unique style and the mindset shift you need to create a thriving business
How to create an irresistible brand that feels perfectly right for you
How to attract your clients with big-hearted marketing
How to communicate with style and clarity...never be stuck knowing what to say again!
How to ensure all of your shoots are a success
How to make sure all of your clients are completely delighted with the experience
My proven strategies and processes for being more productive & growing your business
Module 1: DISCOVERING YOUR MAGIC
In this first module, you’ll discover what your own special magic is. There are powerful exercises which will help you to find out what makes you different from other photographers, and to reveal what your own unique photography style is. This module will keep you focused and set you up to succeed.
“This was my favourite module and gave me the most, "Aha!" moments. In this module I discovered so much about my personality type and my unique superpowers. Before I wasn't entirely sure how I stood out or what set me apart from every other photographer. Vicki made it so easy and clear to not only define my unique and approach as an artist, but also how to communicate it to my ideal client.”
Module 2: BUILDING AN IRRESISTIBLE BRAND
In this module you’ll learn how to create a brand that is irresistible to your dream clients. You’ll get under the skin of your ideal clients and learn how to be magnet to them.
You’ll discover your brand personality and how to ensure this shines through in everything you do. We’ll also talk about your visual identity and ensure that is perfectly aligned to you and your brand personality.
"I found this module tough but so helpful in attracting the right type of clients. Finding who your business soulmate is and how important they are to making your business grow was very eye opening. Being concise and approachable within your marketing whilst appealing to your business soulmate is something that I hadn't thought of. The way Vicki makes you think differently has been amazing, its logical and informative I've been very grateful to be apart of this programme."
Module 3: PRICING FOR PROFIT
If you’ve struggled with your pricing (hasn’t everyone?!) then this module will give you the clarity you’ve been dreaming about.
We will talk about money mindset and the psychology of pricing. I’ll share with you my exact process for using online galleries to make sales that will make you do a happy dance around your kitchen.
I’ll then go through exactly how to create a price list that excites your clients and delivers you the profits you desire.
"The Pricing for Profit module was extremely eye opening and really useful. I learned how much truly goes into a session and what it is worth and not to feel bad for it!"
"This module was a game changer and instantly made me realise that I wasn't charging enough. Having identified my dream client and working out packages I know feel so much happier saying MY prices out loud. Still have a long way to go but this week I booked in two family shoots at the highest package I have ever offered."
"This is every photographers stumbling block. We all doubt our prices and just need to back ourselves. Vicki explained it brilliantly and the worksheets / excel spreadsheets were so incredible helpful. Vicki explained the reasoning and the thought process behind how to price for profit which once you sit back and start adding the figures up you can see that it makes complete sense."
Module 4: COMMUNICATING WITH CLARITY
In this module you’ll discover…
- - how to write engaging copy to attract your dream clients
- my 7 steps to a powerful website that converts to bookings
- how to create a powerful about me page that makes people ache to work with you
"This module has been invaluable. I now know how to talk to my business soul mate and how to make myself approachable and likeable to my clients without being too pushy or in your face."
"Communicating with Clarity was my favourite module - it was so insightful to carry out work on who is my ideal clients and how to directly communicate with them. It's so easy to get lost in the social media world and I do get overwhelmed. This module help me see how I need to strip back my thinking and stay focus on simply talking to my ideal client and not everyone."
Module 5: ATTRACTING YOUR DREAM CLIENTS
Now you know who your business clients are, you need to find out how to reach them! In this module, I show you how to become a magnet to your dream clients.
You'll learn what big-hearted marketing is and how to do it, and you'll discover the 4 marketing strategies that have made my family photography business the success it is today.
I talk you through how to create compelling content that will entice your dream clients, my top social media tips and how to create a marketing plan (more exciting than it sounds, I promise!)
"Learning new ways of attracting your dream client was great, there were so many different marketing tips compared to what you usually hear these days and with good reason! I definitely feel like my eyes have been opened to some possibilities I wouldn't have even considered before!"
"I've thought about my dream client before but yours was honestly the first course I've taken that's helped me to really drill it down and understand how the marketing/blogging actions I take can help me attract them."
Module 6: SHOOTING FOR SUCCESS
In this module I talk you through how you can set yourself up for success on a shoot. You’ll be able to do my powerful visualisation meditation which utilises NLP to set you up for a successful shoot.
I also talk you through the flow of my family shoots with visual examples and prompts, so you’ll never go blank again!
Module 7: BUILDING YOUR BUSINESS
In this final module of the programme I talk you through the steps you need to take to grow your business and get a business that works for you and not the other way round.
I talk you through how to convert more enquiries…if you sometimes struggle with clients ghosting you, you need to hear this!
I share my tips for ensuring every single one of your clients isn’t just happy with the experience, they’re completely delighted!
You’ll discover how to stay busy in the quieter months and my secret productivity tips to ensure that you work smarter not harder.
“I really loved this program. I signed up for Delight and Dream hoping to feel more confident as a photographer and wanting simple tools to help me start and run a successful photography business. I got both of those and so much more! The modules and action items in this course have been so helpful, straightforward, and exactly what I was looking for. I feel excited and ready to get my booty into gear and start this business I've been dreaming of! Thank you so much Vicki for all the wonderful tools, tips, advice, and the incredible amount of time you've put into this program! I am overwhelmed and grateful for the amazing amount of content and information you have given us in this program. I still have so much work to do to get where I want this business of mine to be, but you have made an overwhelming undertaking feel doable and fun! Thank you! ”Tanae Sorenson
“Delight & Dream was fab and exciting! I had lots of fun learning all the information you had to give and I'm really grateful for it. All your videos were brilliant I think you're a natural. I enjoyed every bit, thank you!”Aleks Fenner
“Vicki’s artistic approach is beautiful, but it was her skills as a business woman that I wanted to learn from and the experience did not disappoint. Vicki was extremely generous with her knowledge, skillfully sharing the techniques and thought-processes behind how she runs her business. I would recommend working with Vicki in any capacity in a heartbeat. ”Iana Chtefan
“ The Delight & Dream programme was just what I needed to bring my business to the next level and focus on the things that were really important in making my business a success. I have learnt so much that I can instantly apply to my business and improve not only my way of working, but also my work life balance.”Eimear O'Donnell
7 modules including everything you need to know to run a thriving family photography business
Over 7 hours of dynamic video training released over the 6 weeks
Action-taking worksheets for each module so you can see the benefits straight away
5 supportive online group calls with Vicki, to keep you on track, review the steps you've actioned and to answer your questions
Bonus training content from my 3 guest experts including PR, design & workflow
Get access to Vicki's full list of resources and suppliers
We'll have 5 group calls during the programme. These are your chance ask questions that have come up during that week's training module and to connect with the other photographers on the programme. These calls are at different times so that you can definitely make a few of them, and if you can't make it, you can put your questions to Vicki beforehand and you'll get the recording to watch in your own time.
Here we are on our final call of the summer 2020 programme! You can read their thoughts about the group calls below.
“I love how interactive the group calls were. We were included in the conversation, could shared how we were getting on and receive advice, tips and help, Vicki didn't hold a single thing back from her wealth of knowledge. It was a real sense of community and the group size meant everybody got their chance to ask questions, or receive feedback. ”Lindsey Robertson
“The group calls where amazing and loved listening to all the other photographers. You lead them with clear direction but always felt fun and full of insights.”Moira Goodger
“I absolutely loved the group calls - they were the highlight of my week. To have a support group to talk about all common issues and I am not alone in the challenges I have. A place to share wins and to have access to Vicki to answer all of our questions.”Hiral Jethwa
“I enjoyed the group calls at the end of each module and thought that they were very helpful. It gave you the chance to ask questions and have a discussion with the other photographers in the group to get their viewpoints as well. They gave me the opportunity to meet other photographers and be able to build a relationship within the photography community. ”Lucy Harrington
What actually is a group training program?
It's much more than just an online course! You'll have a module released each week and you'll watch around 1-2 hours of video content each week and go through the worksheets and any actions you need to take in your business. In our private Facebook group, you'll have my advice and throughout the 6 week programme, and the support of the rest of the group. Then during the 6 week period, we have 5 live calls via Zoom to talk about that week's module. I will review anything you have actioned in your business (motivating you to make changes immediately!) and answer any questions you have.
What if I can't make the live Zoom calls?
All 5 calls will take place on different days and at different times of the day, to suit all time zones and schedules. So hopefully you'll be able to attend at least a fewof them live. But don't worry if not, you can send your questions to me in advance, I will answer them on the call and the calls will be recorded for you to listen to in your own time.
How much time do I need to dedicate to the training each week?
The program is designed to be spread over 6 weeks (with a week off for half term!), so that you have time to implement the strategies and processes into your own business. You will have lifetime access to all of the course content, so if you are away for some of the time, or get behind, you don't need to worry. There is around 1-2 hours of video content for you to watch each week, and a 1-1.5 hour group call. Then it really depends how much you want to throw yourself into the programme and start making changes in your business straight away. Ideally you would invest around 3-5 hours of your time to the program each week, in order to get the most out of it. That includes watching the training content, the group call, completing worksheets and taking time to action the learnings within your business. The more time you are able to invest in the course each week, and actioning the steps in your business, the more you will get out of it. But the great thing is that you have lifetime access to the content, so don't worry if you do get behind!
I haven't started my business yet, can I still take the program?
The program involves some advanced strategies, but there's no reason at all why you can't join. It's a great idea to start your business right, straight from the beginning. I wish a program like this had been available when I started my business back in 2008!
I've been in business for a long time, but struggling to make a success of it. Will this program still be suitable for me?
Yes definitely. I have been through this program with photographers who have been in business for over a decade, and they've all seen brilliant results. If your business is struggling in one area, there is usually a reason why. This program will help you get to the bottom of what that is, and get your business to where you want it to be.
Can I share the cost of the program and the login with a friend?
No, I'm afraid not, thank you for checking. The fee covers one user login for the course content, and one person on the live group training calls. You'll only need to do one extra family shoot to recoup the investment in the programme, so it's well worth it!.
Is there any follow up support?
You'll have my support within our private Facebook group during the program, and on the 5 live group training calls during the 6 weeks. You will also get lifetime access to my Delight Alumni Facebook group, where me and my previous Delight students will be available for support and advice. If you are looking for more 121 support, I also offer a 3 month VIP version of this programme, with 121 calls throughout. You can see more details here: https://vickiknights.co.uk/training-for-family-child-photographers
When does the group program start?
The next launch of the programme runs from 11th Jan - 26th Feb 2021.
Can I just start the course at any time?
No, as this is a live group training program. I'm running it this way, so that you have the support of a group to keep you accountable and I can support you along the way. I don't want this to be just another online course that you never finish!
“I have thoroughly enjoyed this programme. It has given me lots to think about and a to do list as long as my arm but I know that it will all be worth it once I have implemented all of the changes into my business. The knowledge that Vicki has is incredible. I was concerned that as I am fairly new in starting my photography business that I would be out of my depth and unable to keep up with the course. There is a lot of information to take in but the fact that we have lifetime access to the course is so helpful. c I would just like to thank Vicki for sharing her thoughts, processes and knowledge with us all, I have gained so much from this course and I will miss our weekly calls. I would recommend this course to any photographer that wants to delight and attract their dream clients. ”Lucy Harrington
“I thought the programme was fantastic. It was worth its weight in gold and I now feel more confident about the direction my business is headed. Really enjoyed the community feel of the cohort too - it was very supportive!”Hannah Brooke