Would you love to run a joyful, profitable & big-hearted photography business?

A business that fits around your own busy life. One that delights both yourself and your clients.

You love photographing families.
You just wish running your own business wasn't so damn hard. 

There is SO much information out there. You just don't know who to listen to or where to start. 

You just wish someone would take you by the hand and show you exactly what to do and in which order.  

“Without doubt the best investment ever. Vicki’s business & marketing knowledge is wonderful, and she is so open and willing to share and help. Worth every penny and more!”

Christine Burns Photography

“Vicki is so warm and open about all aspects of her business. The content of the course covers everything –and more – than I ever imagined. I’m now inspired and motivated to take my business to the next level.”

Clare Walpole Photography

“Brilliant!! Lots of positive ideas to kick my business into shape. I now have a clear focus on what I want and need to get done to improve my business. So often I’ve walked away from a course feeling a bit let down. You have over-delivered on the promises you made. Thank you.”

Alex Bray Photography

Do any of these sound familiar?

  • You’re panicking as you’re currently staring at a nearly empty diary for the year and you have no idea where the bookings are going to come from.
  • You’re overwhelmed with all of the conflicting information and business advice available and don’t know where to start.
  • You know you’re not charging enough to be profitable, but you’re scared to put your prices up in case no-one ever books you again!
  • You keep hearing that you need to do in-person sales to make a success out of family photography, but you just don’t want to do it. You’d love to make more out of online galleries, but you just don’t know how.
  • You’re feeling burnt out, you’re spending too much time working and not enough time with your family, friends or looking after yourself. And you’re not making enough money to make it worthwhile.
  • Marketing scares you and feels a bit slimy. You just don’t know where to start….website, Instagram, Facebook advertising, networking, mailing list…..aaaarrgghh!

Can you relate to any (if not all!) of these?

I totally understand. 

I have had most of these worries and struggles at some point in the 12 years that I’ve run my photography business.

Through investment in training, reading a ton of business books and experimenting, I’ve learnt strategies and techniques to get me to the point I’m at now….running a profitable business, shooting what I love, whilst having a balanced life with time for me, my friends and my family.

Would you love me to take you by the hand and show you exactly what I’ve learnt? Would you love a simple to follow, step by step guide for what you need to do to run a thriving family photography business that suits you and your life?

 

About Vicki

I've been running my own thriving photography business since 2008.

I've had 12 years to experiment with different strategies and techniques in my business, to make it the thriving business that it is today.

I've been doing 1-2-1 training with photographers for the past 7 years and have ran my Delight Retreats & workshops since 2016 to rave reviews. I also co-host the leading podcast for people photographers, Shoot Edit Chat Repeat. 

My work has been internationally published and I've spoken at Europe's largest photography conference a number of times. 

Prior to setting up my photography business, I had a 10 year career working in the advertising/sales/marketing industry. I'm obsessed with business and psychology, I'm trained in NLP (Neuro-linguistics programming) and success coaching.

I believe that my career in marketing & sales, my 12 years of running a successful photography business and my coaching training, gives me the perfect experience to help you make your business the success you dream of.  

I take all of this experience and knowledge, and share with you my strategies and techniques that I know work in a family photography business. 



Introducing...... Delight & Dream

My complete 6 week group training programme, to build a thriving photography business that you love

This is a live 6 week group training program that takes you step-by-step through the exact process that you need to run a thriving family photography business. I'm running the beta programme from 8th June, then door will open to my first main launch of the programme in September.

I will walk you through the precise steps you need to be taking to attract your dream clients and run a profitable business that fits around your life.

You'll have the space to work through the content in your own time, and have my full support in the 5 group training calls including in the program. 

These are the exact processes and strategies that I’ve learnt over the past 12 years and use in my business. I will hold nothing back! 

Because you’re done with feeling overwhelmed, wondering when the next booking is coming from and not making enough money from the amount of hours you are putting in to your business.

“Vicki’s larger than life personality, in-depth knowledge and warmth made this the BEST investment and business course I’ve invested in. I walk out today with more knowledge and excitement to put into practise what I’ve learned. Thank you Vicki, I’m definitely DELIGHTED!””

Yolanda Goncalves Photography

“Above and beyond my expectations. You’ve been so informative about running a successful photography business. Your style and delivery has been so positive and encouraging. ”

Mona Naem Photography

What you'll learn on the programme

  • How to find your own magic, your unique style and the mindset shift you need to create a thriving business

  • How to create an irresistible brand that feels perfectly right for you

  • How to attract your clients with big-hearted marketing

  • How to communicate with style and clarity...never be stuck knowing what to say again!

  • How to ensure all of your shoots are a success

  • How to make sure all of your clients are completely delighted with the experience

  • My proven strategies and processes for being more productive & growing your business

Check out the 8 exciting modules included

  • 1

    MODULE 1: Discovering Your Magic

    • Discovering your own magic

    • Defining your unique photography style

    • Audio to set you up for success

  • 2

    MODULE 2: Building an Irresistible Brand

    • Let's talk about branding

    • What inspires you?

    • Attracting your business soulmates

    • Creating brand clarity

    • Worksheets: Branding

  • 3

    MODULE 3: Pricing For Profit

    • Intro to pricing and products

    • Your money mindset & finding your value

    • How to make a profit

    • 10 tips on the psychology of pricing

    • How to make online galleries work

    • How to sell without being slimy

    • How to choose the right products to offer

    • Creating a price list that works for you

    • Worksheets: Pricing & products

  • 4

    MODULE 4: Communicating with Clarity

    • Creating a premium brand position

    • 5 steps to a powerful website

    • Top tips for writing copy that converts

    • How to create a compelling 'about me' page

    • How to answer your clients questions before they ask them

  • 5

    MODULE 5: Attracting Your Dream Clients

    • How to fall in love with marketing

    • Big-hearted marketing (with no slime or sleaze!)

    • Building a personal brand

    • How to love blogging

    • Attracting dream clients through social media

    • Building a content bank

    • The marketing secret to booking more shoots

    • Marketing ideas to bring you new clients

    • Creating a marketing plan

    • Generating an army of raving fans

    • How to convert nearly every single enquiry

    • Worksheets: Marketing

  • 6

    MODULE 6: Shooting For Success

    • Intro to shooting

    • Equipment and settings

    • Creating a brilliant shoot experience

    • How to prepare your clients and yourself for the shoot

    • Choosing the best locations

    • Getting the best out of the people you're photographing

    • Shooting at clients' homes

    • Seeing the light

    • How to ensure every session flows

    • Real session walk-through

    • Steps to a seamless workflow with Eddie Judd

    • Free Lightroom preset & brush from Eddie Judd

  • 7

    MODULE 7: Delighting Your clients

    • Answering your clients' questions before they ask them

    • Creating extra special touches

    • Creating a high end business

    • Swipe my exact client workflow

  • 8

    MODULE 8: Growing Your Business

    • Intro to module 6

    • How to stay busy in the quieter months

    • How to achieve a great work/life balance

    • 7 tips for your best productivity

    • Creating a business plan to help achieve your goals

    • Running a successful photography business

But that's not all!

You also get these brilliant bonuses included in the price

  • 5 x live 1 hour group training calls with Vicki

    £500 value

  • 1x 'Fine Art' Lightroom preset, 1x 'reflector' brush and editing workflow training with Eddie Judd

    £80 value

  • Lifetime access to Delight Alumni Facebook group for ongoing support

    Value: priceless!

“Vicki’s artistic approach is beautiful, but it was her skills as a business woman that I wanted to learn from and the experience did not disappoint. Vicki was extremely generous with her knowledge, skillfully sharing the techniques and thought-processes behind how she runs her business. I would recommend working with Vicki in any capacity in a heartbeat. ”

Iana Chtefan

“I have admired Vicki’s photography for some time and been an avid listener to her podcast. Vicki was so generous with her knowledge and expertise she has developed over the years. I am kicking myself I didn’t attend sooner. I can see why she delights all her clients… her customer experience approach and attention to detail are inspiring. I left with a new found energy to develop my business to work for me and amaze my clients. Thank you so much Vicki. ”

Lisa McGill Photography

“I feel really inspired and thankful that you have shared so much with us, as well as encouraging us to find our own brands and stories. I am coming away totally clear in my mind on what I need to do.” ”

Emily Kathleen Photography

What's included

  • 8 modules including everything you need to know to run a thriving family photography business

  • Over 6 hours of dynamic video training for you to view in your own time

  • Action-taking worksheets for each module so you can see the benefits straight away

  • 5 supportive online group training calls with Vicki, to keep you on track and to answer your questions

  • Get access to Vicki's full list of resources, and suppliers

Doors opening in summer 2020

Get yourself on the waitlist to get details as soon as the doors open

FAQ

You've got questions? Great, I've got answers!

  • What actually is a group training program?

    You'll have access to all of the training content so you can go through it, and complete the worksheets in your own time. You'll be able to ask any questions you have within the course itself and check in twice a week to answer any questions you have. Then during the 6 week period, we will have 5 live calls via Zoom. Here are can get to know each other, I can help with anything your struggling and it makes you accountable.

  • What if I can't make the live Zoom calls?

    All 5 calls will take place on different days and at different times of the day, to suit all time zones and schedules. So hopefully you'll be able to attend at least a couple of them live. But don't worry if not, you can send your questions to me in advance, I will answer them on the call and the calls will be recorded for you to listen to in your own time.

  • How much time do I need to dedicate to the training each week?

    The program is designed to be spread over 6 weeks, so that you have time to implement the strategies and processes into your own business. You will have lifetime access to all of the course content, so if you are away for some of the time, or get behind, you don't need to worry. Ideally you would invest around 3-4 hours of your time to the program each week, in order to get the most out of it. That involves completing worksheets and taking time to action the learnings within your business. The more time you are able to invest in the course each week, and actioning the steps in your business, the more you will get out of it.

  • I haven't started my business yet, can I still take the program?

    The program involves some advanced strategies, but there is no reason at all why you can't join. It's a great idea to start your business right, straight from the beginning. I wish a program like this had been available when I started my business back in 2008!

  • I've been in business for a long time, but struggling to make a success of it. Will this program still be suitable for me?

    Yes definitely. I have been through this program with photographers who have been in business for over a decade, and they've all seen brilliant results. If your business is struggling in one area, there is usually a reason why. This program will help you get to the bottom of what that is, and get your business to where you want it to be.

  • Can I share the cost of the program and the login with a friend?

    No, I'm afraid not, thank you for checking. The fee covers one user login for the course content, and one person on the live group training calls.

  • Is there any follow up support?

    You'll have my support within the course during the program, and on the 4 live group training calls during the 6 weeks. You will also get lifetime access to my Delight Alumni Facebook group, where me and my previous Delight students will be available for support and advice.

  • When does the group program start?

    The first beta program starts on 8th June 2020 and runs until 20th July. You will then have lifetime access to the course content after this time. The next programme will be in autumn 2020.

  • Can I just start the course at any time?

    No, as this is a live group training program. I am running it this way, so that you have the support of a group to keep you accountable and I can support you along the way. I don't want this to be just another online course that you never finish! My first program is starting on 8 June 2020, and I will be running another live program in the autumn of 2020.

Sign up for the beta programme (by invitation only!)

Starting 8th June 2020