Delight & Dream
An immersive 6 week group programme for a thriving family photography business
Would you love to run a joyful, profitable & big-hearted photography business?
A business that fits around your own busy life. One that delights both yourself and your clients.
You love photographing families.
You just wish running your own business wasn't so damn hard.
There is SO much information out there. You just don't know who to listen to or where to start.
You just wish someone would take you by the hand and show you exactly what to do and in which order.
“Without doubt the best investment ever. Vicki’s business & marketing knowledge is wonderful, and she is so open and willing to share and help. Worth every penny and more!”
Christine Burns Photography
“I've loved every second of this programme. It's definitely been worth it's weight in gold and I've totally got my mojo back! ”
“Vicki is so warm and open about all aspects of her business. The content of the course covers everything –and more – than I ever imagined. I’m now inspired and motivated to take my business to the next level.”
Clare Walpole Photography
“Brilliant!! Lots of positive ideas to kick my business into shape. I now have a clear focus on what I want and need to get done to improve my business. So often I’ve walked away from a course feeling a bit let down. You have over-delivered on the promises you made. Thank you.”
Alex Bray Photography
Do any of these sound familiar?
- You’re panicking as you’re currently staring at a nearly empty diary and you have no idea where the bookings are going to come from.
- You’re overwhelmed with all of the conflicting information and business advice available and don’t know where to start.
- You know you’re not charging enough to be profitable, but you’re scared to put your prices up in case no-one ever books you again!
- You keep hearing that you need to do in-person sales to make a success out of family photography, but you just don’t want to do it. You’d love to make more out of online galleries, but you just don’t know how.
- You’re feeling burnt out, you’re spending too much time working and not enough time with your family, friends or looking after yourself. And you’re not making enough money to make it worthwhile.
- Marketing scares you and feels a bit slimy. You just don’t know where to start….website, Instagram, Facebook advertising, networking, mailing list…..aaaarrgghh!
Can you relate to any (if not all!) of these?
I totally understand.
I have had most of these worries and struggles at some point in the 12 years that I’ve run my photography business.
Through investment in training, reading a ton of business books and experimenting, I’ve learnt strategies and techniques to get me to the point I’m at now….running a profitable business, shooting what I love, whilst having a balanced life with time for my family, my friends and myself.
Would you love me to take you by the hand and show you exactly what I’ve learnt? Would you love a simple to follow, step by step guide for what you need to do to run a thriving family photography business that suits you and your life?
About Vicki
I've been running my own thriving family photography business since 2008.
I've had 12 years to experiment with different strategies and techniques in my business, to make it the thriving business that it is today.
I've been doing 1-2-1 training with photographers for the past 7 years and have ran my Delight Retreats & workshops since 2016 to rave reviews. I also co-host the leading podcast for people photographers, Shoot Edit Chat Repeat.
My work has been internationally published and I've spoken at Europe's largest photography conference a number of times.
Prior to setting up my photography business, I had a 10 year career working in the advertising/sales/marketing industry. I'm obsessed with business and psychology, I'm trained in NLP (Neuro-linguistics programming) and success coaching.
I believe that my career in marketing & sales, my 12 years of running a successful photography business and my coaching training, gives me the perfect experience to help you make your business the success you dream of.
I take all of this experience and knowledge, and share with you my strategies and techniques that I know work in a family photography business.
Introducing...... Delight & Dream
My complete 6 week group training programme, to build a thriving photography business that you love
This is not your normal passive online course that you'll never actually get round to finishing!
This is a live 6 week group training program that takes you step-by-step through the exact process that you need to run a thriving family photography business. The programme runs from 19th October to 27th November 2020. Doors will open in early October.
I'll walk you through the precise steps you need to be taking to attract your dream clients and run a profitable business that fits around your life.
You'll have the space to work through the content in your own time, and have my full support in the 5 group training calls included in the program.
These are the exact processes and strategies that I’ve learnt over the past 12 years and use in my business to ensure my sessions are always booked up. I'll hold nothing back!
Because you’re done with feeling overwhelmed, wondering when the next booking is coming from and not making enough money from the amount of hours you are putting in to your business.
“Vicki’s larger than life personality, in-depth knowledge and warmth made this the BEST investment and business course I’ve invested in. I walk out today with more knowledge and excitement to put into practise what I’ve learned. Thank you Vicki, I’m definitely DELIGHTED!””
Yolanda Goncalves Photography
“Above and beyond my expectations. You’ve been so informative about running a successful photography business. Your style and delivery has been so positive and encouraging. ”
Mona Naem Photography
What you'll learn on the programme
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How to find your own magic, your unique style and the mindset shift you need to create a thriving business
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How to create an irresistible brand that feels perfectly right for you
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How to attract your clients with big-hearted marketing
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How to communicate with style and clarity...never be stuck knowing what to say again!
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How to ensure all of your shoots are a success
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How to make sure all of your clients are completely delighted with the experience
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My proven strategies and processes for being more productive & growing your business
Course curriculum
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1
Welcome!
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How to get the most out of this course
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Positivity meditation
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2
MODULE 1: Discovering Your Magic
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Discovering your own magic
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Defining your unique photography style
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Worksheets: Discovering your magic
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3
MODULE 2: Building an Irresistible Brand
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Your brand personality
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Your visual identity
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Worksheets: Branding
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4
MODULE 3: Pricing For Profit
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Your money mindset & making a profit
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The psychology of pricing
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How to make online galleries work for you
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Creating a price list that works for you
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Pricing spreadsheet (excel)
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Worksheets: Pricing
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5
MODULE 4: Communicating with Clarity
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Top tips for writing engaging copy
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7 steps to a powerful website
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How to create a compelling 'about me' page
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Worksheets: Communication
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6
MODULE 5: Attracting Your Dream Clients
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Attracting your dream clients with big-hearted marketing
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Creating compelling content
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How to use social media to attract your dream clients
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Creating a marketing plan
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Worksheets: Marketing
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BONUS: Creating client guides in Canva with Amy Hardie
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BONUS: How to get PR for your business with Zoe Hilljemark
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7
MODULE 6: Shooting For Success
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Setting yourself up for successful shoots
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How to prepare your clients and yourself for a brilliant shoot experience
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How to ensure every session flows
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BONUS: Steps to a seamless workflow with Eddie Judd
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Free LR presets and reflector brush from Eddie Judd
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8
MODULE 7: Building Your Business
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How to convert more enquiries
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Delighting your clients
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How to stay busy in the quieter months
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Working smarter not harder
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Worksheets: Building your business
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Thank you!
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You get 7 exciting training modules
And also these brilliant bonuses included in the price
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5 x live 1 hour group calls with Vicki
£500 value
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Bonus trainings with my 3 guest experts plus 2 Lightroom presets and a 'reflector' brush from Eddie Judd
£150 value
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Lifetime access to Delight Alumni Facebook group for ongoing support
Value: priceless!
“Vicki’s artistic approach is beautiful, but it was her skills as a business woman that I wanted to learn from and the experience did not disappoint. Vicki was extremely generous with her knowledge, skillfully sharing the techniques and thought-processes behind how she runs her business. I would recommend working with Vicki in any capacity in a heartbeat. ”
Iana Chtefan
“I have admired Vicki’s photography for some time and been an avid listener to her podcast. Vicki was so generous with her knowledge and expertise she has developed over the years. I am kicking myself I didn’t attend sooner. I can see why she delights all her clients… her customer experience approach and attention to detail are inspiring. I left with a new found energy to develop my business to work for me and amaze my clients. Thank you so much Vicki. ”
Lisa McGill Photography
“I feel really inspired and thankful that you have shared so much with us, as well as encouraging us to find our own brands and stories. I am coming away totally clear in my mind on what I need to do.” ”
Emily Kathleen Photography
What's included
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7 modules including everything you need to know to run a thriving family photography business
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Over 7 hours of dynamic video training released over the 6 weeks
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Action-taking worksheets for each module so you can see the benefits straight away
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5 supportive online group calls with Vicki, to keep you on track, review the steps you've actioned and to answer your questions
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Bonus training content from my 3 guest experts including PR, design & workflow
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Get access to Vicki's full list of resources and suppliers
Doors opening in Sept 2020
Get yourself on the waitlist to get details & a special offer as soon as the doors open
FAQ
You've got questions? Great, I've got answers!
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What actually is a group training program?
It's much more than just an online course! You'll have a module released each week and you'll watch around 1-2 hours of video content each week and go through the worksheets and any actions you need to take in your business. In our private Facebook group, you'll have my advice and throughout the 6 week programme, and the support of the rest of the group. Then during the 6 week period, we have 5 live calls via Zoom to talk about that week's module. I will review anything you have actioned in your business (motivating you to make changes immediately!) and answer any questions you have.
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What if I can't make the live Zoom calls?
All 5 calls will take place on different days and at different times of the day, to suit all time zones and schedules. So hopefully you'll be able to attend at least a couple of them live. But don't worry if not, you can send your questions to me in advance, I will answer them on the call and the calls will be recorded for you to listen to in your own time.
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How much time do I need to dedicate to the training each week?
The program is designed to be spread over 6 weeks, so that you have time to implement the strategies and processes into your own business. You will have lifetime access to all of the course content, so if you are away for some of the time, or get behind, you don't need to worry. There is around 1-2 hours of video content for you to watch each week, and a 1 hour group call. Then it really depends how much you want to throw yourself into the programme and start making changes in your business straight away. Ideally you would invest around 3-5 hours of your time to the program each week, in order to get the most out of it. That includes watching the training content, the group call, completing worksheets and taking time to action the learnings within your business. The more time you are able to invest in the course each week, and actioning the steps in your business, the more you will get out of it. But the great thing is that you have lifetime access to the content, so don't worry if you do get behind!
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I haven't started my business yet, can I still take the program?
The program involves some advanced strategies, but there's no reason at all why you can't join. It's a great idea to start your business right, straight from the beginning. I wish a program like this had been available when I started my business back in 2008!
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I've been in business for a long time, but struggling to make a success of it. Will this program still be suitable for me?
Yes definitely. I have been through this program with photographers who have been in business for over a decade, and they've all seen brilliant results. If your business is struggling in one area, there is usually a reason why. This program will help you get to the bottom of what that is, and get your business to where you want it to be.
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Can I share the cost of the program and the login with a friend?
No, I'm afraid not, thank you for checking. The fee covers one user login for the course content, and one person on the live group training calls.
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Is there any follow up support?
You'll have my support within our private Facebook group during the program, and on the 5 live group training calls during the 6 weeks. You will also get lifetime access to my Delight Alumni Facebook group, where me and my previous Delight students will be available for support and advice.
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When does the group program start?
The next launch of the programme runs from 21st Sept-30th Oct 2020.
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Can I just start the course at any time?
No, as this is a live group training program. I'm running it this way, so that you have the support of a group to keep you accountable and I can support you along the way. I don't want this to be just another online course that you never finish!